When TV’s most diabolical show returned in 2022, we had to take a look in the mirror and ask ourselves:
How do you make fans feel like they weren’t just watching a show, they were living in it?
The answer:
You go so big people can't tell
what's real and what's for sale.
Quite simply:
We kicked off the year with our typical award-winning sh*tpost chaos.
(You're welcome, by the way.)
But then we threw fans a curve with the
“manufactured outrage” campaign for...
We teamed up with our best mates and stole a page from the Snyderbronies to announce the in-world "film" would release as the director intended. To further blur the line, we roped in series actors PJ Byrne (Adam Bourke) and Matthew Edison (Cameron Coleman) to film exclusive social content to support the stunt.
Even the King Brony jumped in on the fun.
MEANWHILE:
Vought International kept the story going between episodes during the season--
--anticipating key story beats that would resonate with fans.
We even tried our hand at motivational speaking.
Amidst the content storm, somethin’ special happened:
The fans started playing along. Our comments turned into the hottest cosplay convention this side of San Diego.
As fans crept into our world, Vought crept into the real world to satirize pop culture-at-large.
Even former presidents weren’t safe.
And while we kept The Boys’ reactive mayhem going strong…
FANS BUILT A LIBRARY OF MEMES AND ART that would make the louvre blush.
The result?
Record.
SHATTERING.
engagement.
1,338,643,662 organic impressions
47,701,532 organic engagements
2,404,150 followers gained
BTW, these numbers are 100% organic
(like a Brave Maeve Veggie Lasagna.)
